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Importance of Sales Forecasts

Sales forecasting is the starting point to manage the future of your company.


As for the future, it is not a question of foreseeing it but of making it possible. Antoine de Saint-Exupery

Why Are Sales Forecast Critical?

Get more value from your past sales by forecasting and predicting your results without moving your fingers.

Financial Planning: Anticipating sales makes it possible to predict revenue and profit. A reliable forecasting system at your disposal also gives you the ability to explore possibilities to increase both revenue and net income.

Marketing: Sales forecasting gives marketing an advanced look at future sales and offers the opportunity to schedule promotions if it appears sales will be weak. In extreme cases, sales forecasts may lead to discontinuing slow-moving products.

Internal Controls: Having a grasp on your business's projected production rates makes it possible for you to have better control of your internal operations. By anticipating future sales, you can decide hiring – permanent or temporary – marketing and expansion.

Continuous Improvement: Continuous improvement is a goal of many, if not most, businesses. By forecasting sales and continually revising the process to improve the accuracy, you can improve all aspects of your business performance.


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