5 daily challenges for SME

Every day, your SME takes up all the challenges to reach its objectives...

1. Running the business and forecasting sales as well as possible

The sales of companies that are forecasting sales are growing faster than the average growth rate.

You need to identify the major stages of the sales cycle. Then group key indicators and data in a graphical and dynamic dashboard that will serve as a benchmark and make forecasts more reliable.

Implementing a sales performance management strategy involves activity management solutions. Those solutions enable you to manage all operations related to purchasing and sales, equipped with planning, simulation, analysis, and reporting tools.

They must enable sales staff to enter their data directly so that changes can be monitored in real-time.

2. Managing expenses

Equipping sales forces, bringing together marketing and sales teams with IT tools that dialogue, monitoring operations, focusing on value-added sales, optimizing customer relations, etc.

The implementation of targeted strategies and a good sales management tool enables better control of activity costs and gains in efficiency.

This management tool must be flexible and modular to adapt to the needs of your company.

3. Improve customer satisfaction and loyalty

Retaining a customer costs 5 to 10 times less than winning a new one.

Loyalty is, therefore, a major issue for the sales manager. The key to build loyalty consists of having excellent customer knowledge to give him the service that best meets his needs and brings the most value.

Business management and integrated CRM (like Hubspot, Zoho, Agile CRM ) solutions offer this 360° vision.

4. Prospecting to develop your business

Prospecting is mastering information.

This requires a good knowledge of the market, demand analysis, measuring the impact of a campaign, following up on prospects, retrieving and aggregating information from the field for sales representatives, building strategies and action plans, etc.

Effective prospecting must be methodical and based on management and analysis tools, data federation, and cross-checking systems.

5. Supporting the mobility of sales forces

On the road, sales representatives need to search for information about their customers at their customers' premises, consult the stock status, or enter an order directly.

To be responsive and productive, they need to be equipped with management tools adapted to mobility, allowing them to focus on sales.


kopilot provides reporting that makes sense. Beyond automation, kopilot guides its users with suggested actions and additional articles to improve your managing skills.


Interested in taking up those daily challenges? Give kopilot a shot. Connect your accounting software and get more efficient performance meetings.